In advance of the new prime-time television season, NBC sent more than 7,000 DVD's of the show's first episode to ministers and other clergy members, along with a recorded message to their congregants from Ms. Grant. ("At its core, 'Three Wishes' is faith in action," she tells them.) The network has also booked Ms. Grant - a pop singer who vaulted to fame singing Christian songs, crossed over to mainstream radio and recently released an album of hymns titled "Rock of Ages" - for interviews on Christian radio and taken out advertising in small-town newspapers.Clever move on NBC's part. Based on the positive Christian response to shows like "Highway to Heaven" and "Touched by an Angel" it's clear that all Hollywood has to do to reel us in is use biblical words in unbiblical ways and we'll declare it a victory. I know. The idea of making wishes isn't in the Bible but Amy does say "faith," doesn't she? What more could we ask?
Saturday, September 17, 2005
Our Morning Worship Will Continue After This Message from NBC
NBC hopes its new reality show, "Three Wishes" with host Amy Grant, will be a hit with Christians. Each week, Amy will travel to a different town to assist families and community groups in need. The NY Times reports how zealous the network is to spread the word: