Whose Likeness and Inscription Is This?

Thanks to a good friend who keeps me well-informed about the latest in Kitchianity, I learned of this fund raising effort by a local Christian television station. They're offering a set of 12 commemorative medallions (either silver or gold plated) each stamped with the image of an apostle. The description promises:

You will be inspired by this one-of-a-kind "Apostles' Call" 12 coin collection! Celebrate God’s Call to: Faith, Forgiveness, Truth, Service, Evangelism, Prayer, Courage, Transformation, Devotion, Hope, Joy and Commitment as you collect each of these beautiful medallions.

But there's more! Buy the entire apostolic band at either $50/month (silver) or $75/month (gold) and you'll get the over-sized Lord and Savior medallion free.

Why do we do this to ourselves? Regardless of what precious metals are used, some methods just cheapen the faith.